There is such great power and potential in the crowds! In his book “Crowdsourcing -Why the Power of the Crowd is Driving the Future of Business“, Jeff Howe explains both socially and mathematically how a crowd of amateurs can be more accurate than an individual expert. The power and wisdom of the crowds can be a real gold mine.
If historically crowds depended on proximity, on bringing people physically together, the internet makes it possible for virtual crowds to be easily formed. So, suddenly, people have the necessary tools available to organize and use the great potential of the crowd to solve complex projects.
Crowdsourcing and the Internet are not only changing the way people interact, but also the way business is done. Instead of us being just customers or audience, it is now possible for everybody to be a potential partner, to participate in the process by which those products are created. And with technology becoming so good and so easy to use, it has become easier for people to be very good.
In the video below Jeff Howe briefly presents some very interesting ideas about crowdsourcing and its applications.
Tags: business trends, crowd, crowd business, Crowdsourcing, internet business, Jeff Howe, new business trends
March 9, 2010 at 7:03 pm |
The crowd needs to participate and become part of the decisions, especially for businesses that are based on crowds (i.e. social networks).